20 Best Makeup Apps and Beauty Apps 2018 for Android and iPhone

With the advent of smartphone era, we almost do everything through our smartphones -making money transactions, find dates, read books, send emails, text messages, shopping and the list goes on. No doubt, we spend more time staring at our phones than in the mirror. Have you ever think that these smartphone screens can become as beauty aids? Yes, people can actually use smartphones to up the beauty game in a huge way. There are makeup app or beauty apps to allow you to choose the right shade for your skin, nails, hairs, try new techniques and to really make your makeup life easier. We’ve rounded up the latest and greatest of the best makeup apps 2018 and best beauty apps 2018 for Android and iOS/iPhone you can download right now.

List of Best Makeup Apps 2018 and Beauty Apps

1. ModiFace Makeup
2. L’Oréal Makeup Genius
3. YouCam Makeup
4. Mary Kay® Mobile Virtual Makeover
6. Sephora
7. Facetune
8. NailSnaps
9. Lakmé Makeup Pro
10. Facial Massage
11. Beautylish: Makeup Beauty Tips
12. Hair Color Changer
13. 77Looks
14. Ulta Beauty
15. OPI
16. You Makeup – Makeup in Fotos
17. The Glam App
18. Plum Perfect
19. Soothe: In-Home Massage
20. Bellashoot

1. ModiFace Makeup

ModiFace is the most popular digital makeup apps and beauty apps for Android, iPhone and Windows that lets you try out different looks. Makeup is an app that takes virtual makeovers to a whole new level with state-of-the-art cosmetics colors, makeup simulation, and makeover effects. You can try thousands of cosmetics colors and shades in seconds. This app also lets you try on over 40 different celebrity hairstyles and add accessories like sunglasses, earrings, jewels, and much more.

It has a clean interface and easy to use, you take a snap a photo or choose a photo from the gallery. Then, choose your favorite makeup products from a huge database. Once you have found the perfect color combination, save it to your gallery and share with your friends. The cosmetics products you have tried on will be saved for your convenience. It’s like a virtual makeup artist in your pocket.

best makeup apps
This uses latest Facial Recognition algorithm, build-in color blending technology and has 2000+ of real-life cosmetics shades, over 60 celebrity hairstyles, over 20 celebrity looks, sunglasses try-on, eye color try-on, drawing with crayons, applying teeth whitening and blemish removal and much more. ModiFace Makeup is no doubt the best makeup app and beauty apps for Android and iOs.

Get ModiFace Makeup for iPhone, Android, and Windows

2. L’Oréal Makeup Genius

L’Oréal  Paris introduces the 1st virtual makeup tester – Makeup Genius. Unlike many beauty apps or makeup apps, Makeup Genius takes a quick selfie or uploading a picture of yourself, the Makeup Genius app acts like a video camera. Using your smartphone’s front-facing camera, the app scans 64 points on your face to perfectly swipe on lipstick, blush, eye shadow, and liner.

L’Oréal Makeup Genius

This exclusive technology from major Hollywood studios has never been seen before in the world of beauty. Create your own or try ready-to-wear looks curated by makeup artist instantly. See yourself made up in just one click. Virtual makeup try-on has never been more real.

Get L’Oréal Makeup Genius from Play Store
Get L’Oréal Makeup Genius from iTunes

3. YouCam Makeup

YouCam Makeup is one of the best makeup app, beauty apps and hairstyle studio with lipstick, eye makeup, blush and more for digital makeover. With YouCam Makeup you can create makeup looks, hairstyles and change hair color instantly. Makeover in real-time or on your photos.
YouCam Makeup app
Makeup Cam lets you Record a Makeover Mashup Video, simply try on a series of makeup looks automatically and record them in a short video. Flawless skin with adjustable skin tones and effortless tans. Face editor includes skin smoother and skin toner that restore the flawless skin you were born with.It also lets you add blush and remove shine for a pristine, natural look, change eye color and overlay makeup to style your look up or down for any occasion. You can also try on a hairstyle over any face. Lipstick and lip gloss, choose between classic matte color or shine colors, depending on your mood and also whiten your teeth instantly with teeth whitener. Stay stylish with makeup tips and tutorials using the best makeup app, beauty tips apps and luxury fashion guide.

Get Makeup Cam from Play Store
Get Makeup Cam from iTunes

4. Mary Kay® Mobile Virtual Makeover

Mary Kay® Mobile Virtual Makeover app lets you customize your looks with endless combinations of eye makeup, lip colors, hairstyles, hair colors, accessories and more. Choose a photo from your library, take a picture from your mobile device or select from a variety of models. You can save your makeover directly to your device’s photo album and also create shopping lists of your favorite products or buy the whole look.

Mary Kay® Mobile Virtual Makeover app
This beauty app is available for iPhone 4 and above, iPad, Android tablets and mobile devices, and Kindle Fire.

Get Mary Kay® Mobile Virtual Makeover from Play Store
Get Mary Kay® Mobile Virtual Makeover from iTunes


GLAMSQUAD is the premier on-demand beauty service app that sends professionally trained and vetted stylists straight to your doorstep.  The app features tons of tips and reviews from the community, blog posts and local deals. Create a profile to posts your own reviews or looks. A barcode scanner makes it easy to find products. The beauty app is free at Apple’s App Store.

GLAMSQUAD offers hair styling and makeup services that will leave you looking and feeling great. It’s beauty at your service, without the hassle of the salon. The app lets you book appointments in as little as an hour. And don’t worry about cash – your credit card will be charged automatically, including tips.

Right now it’s available only on selected US cities and hopes to expand to other cities soon.

Get GLAMSQUAD from iTunes

6. Sephora

Sephora is one of the best makeup apps.  It is a popular Skin Care, Beauty Makeup & Fragrance Shop app. The app is developed and offered by Sephora USA, Inc. with over a million downloads and an amazing ratings of 4.4 on the app. Sephora app has all your beauty needs covered from head to toe.


The app is available for both Android and iOS devices. Some of the amazing features of Sephora app includes a virtual artist makeover that can help you transform your look with just a few simple taps. Beauty rewards, skin care for your skin type, treatments, Hair & nails, makeup tips to suit your style from the Virtual Artist and many features.

7. Facetune

Facetune is a fun and powerful portrait & selfie photo editor. Facetune provides easy-to-use, powerful tools to retouch and perfect every photo or selfie, making each one look like it came straight out of a high-fashion magazine. For example, you can easily remove blemishes and dark circles or add natural makeup. There’s even an effective and easy-to-use teeth whitening tool.

Facetune app
Instantly share your edited photos with your friends & family through social media or e-mail.

Get Facetune from Play Store
Get Facetune from iTunes

8. NailSnaps

NailSnaps is a wonderful makeup app to create, share, and wear custom nail art. With this app you can turn your photos into custom nail wraps that you can purchased custom, made-to-order nail wrap designs to be shipped right to your door.


Get NailSnaps from iTunes

9. Lakmé Makeup Pro

Lakmé Makeup Pro is another best makeup apps and beauty apps where the camera becomes your mirror. With this makeup app, you can try out all the latest looks, virtually. From prepping your skin to applying makeup; eye shadows to lipsticks, this app allows you to check how each Lakmé product looks on you. With this app you can also try the signature Pro-stylist looks recommended by LakméMakeup Experts.

Lakmé Makeup Pro
It has simple interface just click a picture of yourself or choose a photo from your phone’s gallery. Then, pick and experiment with your favourite makeup products a huge database. Once you have found or created the perfect look, save it to your gallery and share with your friends.

Get Lakmé Makeup Pro from Play Store
Get Lakmé Makeup Pro from iTunes

10. Facial Massage

Facial Massage is a great app for real-time guidance app with animations for each movement. It has detailed text and audio instructions. With camera mode it will map your own face for 100% precision. It will help you combats fine lines, restores muscle tone and stimulates skin metabolic processes and help you lift and firm facial contours and replenish your skin’s natural beauty. Everyday facial massage will make your skin smoother and younger. It stimulates elastin and collagen production, increases capillary blood circulation and skin oxygenation. Puffiness and wrinkles go away and your complexion becomes radiant.

Facial Massage app

It also has dozens of skincare and beauty tips,your achievements to keep you motivated. Its one of the must have makeup app or beauty apps.

Get Facial Massage from iTunes

11. Beautylish: Makeup Beauty Tips

With Beautylish discover the newest beauty looks and trends, learn essential makeup tips, and shop for amazing products on the Beautylish app. You can choose from thousands of makeup reviews, hairstyles, nail designs, braids, beauty tips and makeup tutorial videos to get inspired.

Get access to makeup and beauty product reviews covering your favorite brands and new product releases to find the best makeup. Hundreds of beauty photos featuring hairstyles, makeup looks, nail designs, bridal looks, and the latest beauty trends to get inspired.

Beautylish app
The app also has a Step-by-step tutorial videos to learn how to create the latest braids and hairstyles. Apply makeup and see how to create nail designs you’ll love. It has a daily beauty editorial stories featuring hair, nail, and makeup tutorials, the latest beauty trends, new product releases, skin care information, expert beauty tips and advice, and makeup reviews and more.

Get Beautylish from Play Store
Get Beautylish from iTunes

12. Hair Color Changer

Hair Color Changer is the ultimate hair color changer app. With this app you can adjustment color for dark and light hair on your own photo. It has 40+ Pre-defined hair colors (different shades of blonde, red, and brown etc.) Add Hair Color intensity and Hair Color brighten control.

Hair Color Changer app
All you have to do is take your own photo, brush your hair, and then choose different hair colors. You can modify color with ‘Color Adjustment’ A powerful tool for dark and light region of hair. Once your hair makeover is complete, you can share the results to your friends, or even save it to your gallery.

Get Hair Color Changer from Play Store
Get Hair Color Changer from iTunes

13. 77Looks

77Looks app curates for you everyday the best online beauty videos into one convenient app. There is always new content from the best beauty experts for you to watch and share. It has a search tab to let you search specific beauty topic . Go to the “Discover” tab to view videos by category or select key words to further sort videos. Review all the videos you’ve saved by tapping on the “Fav” tab. This way the “how to tips” are always at your fingertips.

77 looks app
The app also have the option to join LifeTap Rewards. Take some quick surveys or watch videos about products and brands, then get points that you can redeem for VISA gift-cards.  You can use this fun money to buy new make-up or whatever else you need. Unfortunately this awesome app is currently available only for iOS users.

Get 77Looks from iTunes

14. Ulta Beauty

Ulta Beauty is almost similar to Sephora app, you can search products, read reviews and buy things all in one place instantly. Find your favorite makeup, skincare & haircare products. It let you shop by category & filter by brand, price, best sellers & new arrivals, checkuot is quick & easy. You scan barcodes in-store to view product info, ratings and reviews.

Ulta Beauty app

Ulta Beauty rewards you points balance & redemption value, bonus offers, expiring points info, history and Platinum status. Check out your Ulta.com account order history and order tracking as well.

Get Ulta Beauty from Play Store
Get Ulta Beauty from iTunes

15. OPI

This portable Try-It-On Studio- OPI lets users a virtual look and try on every color their catalog on their own nails. Studio includes an adjustable skin tone and nail length feature for more accuracy. Users can search by color name or collection and save shade favorites for later. This makeup app also allows users to keep up with the latest OPI news through the Facebook tab.

opi app

Get Ulta Beauty from iTunes

16. You Makeup – Makeup in Fotos

You Makeup – Makeup in Fotos is a powerful makeup photo editor & selfie camera & beauty plus camera with many amazing makeup effects. The advanced Smart Face Recognition System adopted helps to detect facial features faster and makes your makeup precisely and naturally fit. With various effects, your makeup and style of everyday are customized and changeable.

You Makeup - Makeup in Fotos
To use this app just Tap “Camera”, smile and take a selfie, or select a photo from Gallery. Try your favorite makeup from different styles of makeups available within the app, each of them is leading fashion. Tap “Makeup” to improve your makeup effect. You can change the color of skin, the shape of eyebrow, the color of lips in seconds, every angle will be your best angle. Finally share the selfie or makeup looks on social media such as Instagram, Facebook, Twitter and etc.

Get You Makeup – Makeup in Fotos from Play Store

17. The Glam App

The Glam App is another makeup app or beauty on demand. It is available on bothe iOS and Android platforms. with just a push of a button, the App delivers beauty experts to your front door. The Glam app offers a variety of services that ranges from a blow dry, to makeup applications. Even a simple polish change, without the need to leave your house.

The Glam App

The Glam App functions as a virtual agency, which allows stylists to act as freelance artists. These artists make their own timings and manage their schedules and appointments. However, The Glam App is currently only available in Los Angeles, Orange County, San Francisco, New York City, Dallas, Phoenix, Las Vegas, Miami,New Jersey, Atlanta, Washington D.C., Chicago, Boston, San Diego, Detroit, Minneapolis, Philadelphia, Salt Lake City, Louisville and London.

18. Plum Perfect

Plum Perfect is wonderful makeup app, which is special developed for makeup tutorial lovers. With an advanced technology, Plum Perfect scans your photos and 60,000+ makeup products to find the perfect matches for your skin tone, all it takes is a simple selfie.

Plum Perfect

It is a great for those who don’t know where to start when selecting foundations, lipsticks and eyeshadow colors. Just start with a selfie, the app will picks up the tones in your complexion. It then recommends brands that you know and love. You can shop from Drug Store or Department Stores selections. It also has tons of video tutorials to help you.

19. Soothe: In-Home Massage

Soothe is the number 1 rated on-demand massage service. The app connects you with top massage therapists in your area any day of the week, from 8am to midnight. The app is currently available across 50+ cities in the US.

Soothe app

Soothe Select and meet each of their therapists in person in order to verify their skills. So all of their therapists are expert in massage techniques having the highest level of professionalism, open communication, and intuitive touch. These licensed and skilled therapists bring everything needed to create the ultimate spa experience in your home, office, or hotel room.

20. Bellashoot

Last but not the least in our list of best makeup apps is Bellashoot. Bellashoot is a wonderful Beauty Tips, Makeup Tutorials and Hair app. The app is currently available only for iPhone or iOS users. Bellashoot app has thousands of beauty tips, tutorials and unbiased product reviews. The apps is designed be very social by allowing users to connect with beauty lovers, bloggers and experts from around the world.

Bellashoot app
The app allows users to search by applying various filters like tutorials, inspirations, beauty tips, YouTube videos, nails, makeup tips, beauty news, blogger reviews, hairstyles or search any keywords. With this app, you can create your own custom collections based on your beauty interests such as eye makeup looks, bridal makeup, hairstyles, contour makeup, makeup tutorials, favorite nails and many more.

These are the 20 best Makeup apps 2018 and best beauty apps  2018 that we have listed to help you find valuable beauty advice and find perfect beauty products on the go. What makeup apps or beauty apps are your favorite?

This post was last updated on Jun 7, 2018.

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